By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Along with email, texting continues to be one of the most popular and frequently used forms of communication by colleges and universities during a student’s search. Part of following best practices and being student-centered …
Stop Sounding So Robotic And Scripted
By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Whenever we ask students to offer advice about communicating with their generation during the college search process, feedback similar to these three quotes appears every single time. “A lot of the mail and …
Try This If You Want More Responses
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read If the language and tone you’re using in your emails and text messages to different groups of students is overly formal, feels robotic, and is completely transactional, it’s going to be harder to get engagement or …
More Tips For Texting Students
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Texting is a wonderful tool to use in your communication with prospective students. It’s instantaneous and convenient, which both sides appreciate. But are you using it as effectively as you can be? Remember, the …
Tips For Dealing With Short Attention Spans
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read What do you think the average person’s attention span is? Studies show that it has decreased from twelve seconds to eight seconds in the past two decades – that’s one second lower than a goldfish. Our brains just …
Texting Students? Here’s Everything You Need To Know
By Jeremy Tiers, Senior Director of Admissions Services 4 minute read Over the past few years, our ongoing survey research with prospective students and current college freshmen has revealed that a greater number are comfortable receiving text messages from colleges and universities during …