By Jeremy Tiers, Director of Admissions Services Considering how hard it is to get and keep the attention of young people these days, it’s important to know which words and phrases to avoid. Over the past few years I’ve shared many of them with you, but there are two phrases that a …
Are Your Communications Wearing Them Out?
By Jeremy Tiers, Director of Admissions Services The world we live in is full of choices. We’re all getting marketed to daily from so many different directions that our brains quickly get tired. Add in the growth of social networking apps and the fact that just about everybody’s …
Avoid Saying This in Your Emails, Calls and Texts
By Jeremy Tiers, Director of Admissions Services Words matter. Words compel us to do things, and they also bore us to the point where we stop paying attention or listening. This is especially true for every prospective student that you’re trying to enroll right now…traditional undergrad or …
13 Things Your Recruits Told Us That You Need to Know
by Jeremy Tiers, Director of Admissions Services When an admissions department brings us to campus to lead one of our popular training workshops, part of what we do is conduct extensive focus group research with their student body, specifically their freshmen. The questions we ask produce honest, …
Read This Before You Text Your Recruits
by Jeremy Tiers, Director of Admissions Services Texting. It’s been a hot topic lately during calls with both clients and other admissions leaders. Many of the counselors that I’ve spoken with lately continue to get reports from prospects that they’re receiving “recruiting texts” from competing …