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Admissions, Building Trust, Timeline · July 14, 2020

Don’t Forget to Talk About These Two Things

By Jeremy Tiers, Director of Admissions Services      Last month I shared an article with a list of questions that you should ask rising seniors if you want to get them talking. One of those questions was, “Walk me through how you’re going to make your college decision.” Ask most teenagers …

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Admissions, Timeline · April 16, 2019

Do You Consistently Talk About This?

By Jeremy Tiers, Director of Admissions Services      In last week’s article about creating urgency, I touched on the importance of establishing a timeline with any admitted, but undecided students that you’re trying to enroll for the fall. A few readers sent me emails asking for more …

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Admissions, Conversion and Yield, Timeline · April 9, 2019

If You Want to Create Urgency…

By Jeremy Tiers, Director of Admissions Services      The topic for my article this week comes from a conversation I had with an Associate Director yesterday at SACAC. He wanted to pick my brain about creating urgency without pressuring his admitted but undecided students. His fear was …

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Admissions, Conversion and Yield, Timeline · March 27, 2018

Are You Creating the Right Kind of Urgency?

by Jeremy Tiers, Director of Admissions Services        The topic for this week’s article is the result of a recent phone call I had with an admissions counselor who also happens to be a frequent reader of this newsletter. She reached out to me looking for ideas on how to create urgency and not …

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Admissions, Conversion and Yield, Effective Questioning, Timeline · January 23, 2018

Establishing a Timeline With Prospective Students

by Jeremy Tiers, Director of Admissions Services        Lately I’ve been getting a lot of emails and phone calls from Directors and Associate Directors who describe the following scenario. Their school is getting ready to deliver financial aid awards, and call campaigns are about to commence. …

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