By Jeremy Tiers, Director of Admissions Services Students choosing their college (or even where they’re going to apply) because of a boyfriend, girlfriend, the food, the weather, or the size of the dorm rooms might seem completely ridiculous to you. I get it, but it’s going to continue to …
Wow! Are Your Communications Making Them Feel Like This?
By Jeremy Tiers, Director of Admissions Services "I got through 10 lines of the handbook and just put it down because it became so frustrating and overwhelming at times.” That quote came from San Antonio Spurs forward DeMar DeRozan last week when he was asked about the 113-page health …
Let’s Talk About Your First Contact With Rising Seniors
By Jeremy Tiers, Director of Admissions Services We’re almost to the middle of June, and many colleges and universities are still focused on the Class of 2020 which is understandable. Coronavirus has led to more decisions being made later, plus the chances for melt this year are …
The #1 Thing That Needs to Change
By Jeremy Tiers, Director of Admissions Services How would prospective students and parents describe the interactions they have with you and your campus community, as well as the emails, letters, and other communications that make up your enrollment communications plan? What do you think …
Ideas That Will Improve Your Emails
By Jeremy Tiers, Director of Admissions Services Students continue to tell us that email is their preferred method of communication with colleges and universities during the college search process. How do you think those same students (and their parents) would describe the emails that …
Wanted to Make Sure You’re Talking About These 3 Things
By Jeremy Tiers, Director of Admissions Services College and universities love to throw out facts and figures in an attempt to separate themselves from their competitors. The problem with that strategy is, facts tell, stories sell. I expanded on that idea in last week's article about …