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Admissions, E-Mail, First Impression, Letters, Using Personalization · May 17, 2022

Tips To Help You Start Conversations With Rising Seniors

By Jeremy Tiers, Senior Director of Admissions Services  4 minute read While most colleges and universities remain focused on converting admitted students, as well as preventing melt from those who have deposited/committed, there’s another important group that also needs your attention …

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Admissions, Decision Time, Using Personalization · February 22, 2022

This Might Surprise You

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read During a recent yield workshop we were talking about college decision-making factors – specifically what that school’s freshmen said mattered the most, and the least, when they made their final choice. The number one …

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Admissions, Conversion and Yield, Using Personalization · February 1, 2022

Are Your Admitted Students Ready To Commit?

By Ethan Penland, Director of Admissions Services 3 minute read If you can believe it, you have admitted students who are, and have been, ready to say yes to committing to your institution. I recently dove into our database to see when students are deciding which institution they plan …

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Admissions, Financial Aid, Increasing Engagement, Using Personalization · October 5, 2021

Helping You Personalize Your FAFSA Messages

By Jeremy Tiers, Senior Director of Admissions Services 3 minute read It’s October, which means colleges and universities have started flooding high school seniors and their families with FAFSA emails, letters, postcards, and text message reminders. What are you doing to make your …

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Admissions, Increasing Engagement, Sales Basics, Strategy, Using Personalization · September 28, 2021

Do You Know What They’re Really Thinking?

By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Let‘s talk about something you probably already know. This generation of prospective students thinks differently than a lot of college admissions and marketing professionals. I’m bringing this up because a …

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Admissions, E-Mail, Using Personalization · July 27, 2021

Two Quick Tips to Personalize Your Emails

By Jeremy Tiers, Senior Director of Admissions Services 2 minute read This might shock you, but only 14% of high school seniors and juniors we’ve surveyed over the past year feel like the communications they received (or were receiving) from colleges and universities felt very …

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