By Jeremy Tiers, Director of Admissions Services
Today’s article will take you about 60 seconds to read and will give you a massive ROI if you follow through. Here we go!
Every time a college brings me to campus to lead a recruiting training workshop, I ask at least a couple of the admissions staff what was most helpful. One of the biggest things I hear goes something like, “I love all the questions that you gave us.”
Asking the right kinds of questions is without a doubt a game changer and something that will immediately separate you from your competitors.
Most of the students you’re recruiting are more than happy to share all kinds of useful and usable information if you simply ask questions about them, their process, their wants, needs, fears, concerns, likes, dislikes, etc. In some cases, they’ll tell you exactly how to successfully recruit them to your school.
With that in mind, here are four questions that you should immediately ask every single prospective student on your list (if you haven’t already)…especially seniors and juniors, and especially those with high demonstrated interest in your school. These questions will elicit a response, and that response can help you to move the process forward.
You can ask these questions during college fairs, high school visits, campus visits, in an email, letter, or over the phone.
- What’s the biggest fear you have as you’re looking at different colleges?
- What does the best college look like in your mind?
- Have you and your parents had a conversation yet about paying for college and financial aid? (Whether they answer yes or no, your follow-up question should focus on the “4 buckets.” If you don’t know what I mean, click that link and scroll down)
- What do you see as the next step in your college search?
If you ask one or more of these questions and then aren’t sure where to steer the conversation next, email, call or text me, and I’ll give you some immediate feedback. No strings attached.
Good luck, and check out the rest of this week’s newsletter for more tips, strategies, and news you need to know.