By Jeremy Tiers, Senior Director of Admissions Services
2 minute read
Today I’ve got a simple but very important student recruitment reminder to share.
Consistent, personalized communication with this next class of prospective students is the #1 way to increase your number of campus visits, as well as your number of applications.
Tudor Collegiate Strategies’ ongoing focus group research with students continues to reveal that the majority prefer to be contacted by colleges and universities once every 6 to 9 days during their college search.
I’ve outlined how you can make your emails, text messages, and in-person interactions feel personal before – If you missed those tips and strategies, head over to the BLOG homepage and on the right hand side, choose the BLOG categories dropdown menu.
I’m not sure I talk enough though about the ROI of consistently communicating in a way that feels personal, and what that does in the mind of a prospective student:
- When you do it, you match what the student actually wants and is comfortable with.
- When you do it, it gives the student a predictable flow of information and helps create anticipation.
- When you do it, and you do it with a conversational and engaging tone, you prove you’re taking the time to invest in building a relationship with them. That helps to create connections and build trust.
- When you keep doing it, you start to stand out from your competition and become harder to ignore (even if the student isn’t that interested in your school).
- When you keep doing it, it makes it easier for the student to respond when you ask them to answer a direct question.
- When you keep doing it, and you get the student to engage, it helps you better understand their interests, wants, needs, fears, and concerns – and what you need to do next in terms of leading the conversation.
And when you do all of that, over an extended period of time, you increase your chances of securing a campus visit or having the student submit their application.
Did I mention that consistency is FREE and can help build discipline that will lead to greater productivity and efficiency? Because it is and it will.
If you’d like to talk more about personalization or consistency, feel free to drop me a note at jeremy@dantudor.com
And if you found this article helpful, forward it to someone else on your campus who could also benefit from reading it.