Tudor Collegiate Strategies (TCS) has become the go-to training partner that helps college and university admission and enrollment marketing professionals become more effective recruiters, territory managers, communicators, writers, marketers, and managers.
Since 2014 we’ve delivered almost 300 workshops and we’d love to have the opportunity to partner with you and your team!
If you already know what you’re looking for and want to talk about cost and availability, connect with us here and we’ll get back to you within 24 hours. We’re ready to take all the organization off your to-do list. If not, keep reading.
Our engaging workshops are effective for both brand new and experienced staff working with traditional or non-traditional students. We will equip everyone with tools and the latest best practices around how to connect, build personal relationships and trust, create engagement, and communicate value to prospective students as well as their parents/family. The end result will be a more confident, prepared, and proactive team that knows how to get results!
We’ve outlined our most popular offerings below. As you’re reading through them, keep in mind that customization is at the core of everything we do.
RECRUITING 101 WORKSHOP: THE BASICS
Our most popular training workshop is a two-day experience.
Learning the fundamentals of communication and sales, and then never getting bored with the basics, will continue to be a big key to increasing your ‘yield’.
Prior to this workshop we conduct a unique focus group survey with your current or incoming first-year students to get key insights about their college search and decision making processes. The results are shared with all attendees, and they allow us to further customize your workshop.
Day one involves 6 hours of in-person learning, sharing, and strategizing. We’ll talk about what it means to work in Higher Ed, how this generation of students is navigating their college search, and we’ll provide proven sales, communication, and relationship building strategies, tips and techniques that everyone can immediately put into practice. Topics include personalization, getting conversations started, the importance of leading the conversation, asking direct and intentional questions, storytelling, communicating with parents, talking about cost and your school’s value proposition, best practices for emails, letters, phone calls, and text messages, improving your level of responsiveness, organizing your day, and more!
These engaging sessions will help your staff better represent your college or university on campus, on the phone, on the road, and online.
On day two we take the time to meet 1-on-1 with each admissions and enrollment marketing staff member and leader, giving them additional personalized training and direction based on their individual needs and experience.
YIELD WORKSHOP
This one-day workshop focuses on a variety of yield and conversion topics that are predetermined after a discussion with leadership.
The morning will be 3-4 hours of group training and discussion, and the afternoon will consist of 1-on-1 meetings with various admissions and enrollment marketing staff members.
Frequent topics for the group training include conversation starters, questions to ask your admitted students, effective communication with parents, how to best utilize emails, phone calls, and text messages, using your data to help prioritize outreach, overcoming objections, storytelling, your admitted student events, and how to make ‘the ask’.
RECRUITING PLUS TRAINING PACKAGE
This option includes a one-day modified version of the ‘Recruiting 101’ workshop (usually done in the summer or fall), plus the one-day yield workshop later in the same recruiting cycle.
YEARLONG TRAINING PACKAGE
This option includes a one-day modified version of the ‘Recruiting 101’ workshop (usually done in the summer); a virtual roundtable discussion ahead of fall travel season; a virtual roundtable discussion after fall travel season; a second in-person one-day workshop and 1-on-1 meetings in January related to territory management; the one-day yield workshop (usually done in March or early April); a virtual roundtable discussion post May 1 about melt prevention and communicating with rising senior inquiries; plus a third and final set of 1-on-1 meetings with you and your team where we evaluate the past year.
ADMISSIONS & ATHLETICS WORKSHOP PACKAGE
This can be done as a one-day or two-day workshop. Prior to the training we conduct two unique focus group surveys with your current or incoming first-year students (one with non-athletes, and one with athletes) to get key insights about their college search and decision making processes. The workshop includes a joint training component with your entire admissions and athletic staffs, as well as some separate training for each group led by different members of the Tudor Collegiate Strategies team. If the two-day option is selected, we will also conduct 1-on-1 meetings with various staff members.
WHAT THESE WORKSHOPS WILL HELP YOU DO
Provide a strong foundation to build upon
Improve your team’s customer service, confidence, and critical thinking
Create more engagement with prospective students and families
Help your admissions counselors manage their territories more effectively
Improve collaboration between departments, and with leadership
SCHEDULING YOUR WORKSHOP
Contact us here to talk about pricing, availability, and your specific situation.
Colleges and universities typically schedule their trainings 2-3 months ahead of time. June through September is our busiest time of year.