Over the past 9 years Tudor Collegiate Strategies (TCS) has become the go-to partner for training Higher Ed admissions and enrollment marketing professionals on the latest student recruitment, marketing, communication, and relationship building best practices.
We’ve delivered more than 250 workshops to colleges and universities of all sizes and affiliations, and we’d love to have the opportunity to help you and your team grow!
Organizing comprehensive training and professional development is time consuming. We understand that. It’s also extremely important that you and your colleagues have the training everyone needs to be effective, so let us take it off your to-do list.
These personalized and engaging workshops help strengthen admission and enrollment marketing teams (both brand new and experienced staff working with traditional or non-traditional students) by teaching them the latest best practices around how to connect, engage, build personal relationships, and communicate value to prospective students, as well as their parents/family. The end result is higher levels of engagement and action, as well as more efficient territory management – both of which will positively impact your yield, and help with staff retention.
We’ve outlined our most popular offerings below. As you’re reading through them, keep in mind that customization is at the core of everything we do. Ready to chat more specifics? You can start a conversation with us here.
STUDENT RECRUITMENT FUNDAMENTALS WORKSHOP
Our most popular training workshop is a two-day experience.
Prior to the workshop we conduct a unique focus group survey with your current or incoming first-year students to get key insights about their college search and decision making processes. That information, which is shared with attendees, allows us to further customize your workshop, plus it’s useful for your admissions and enrollment marketing teams to have as an additional point of reference.
Day one involves 6 hours of in-person learning, sharing, and strategizing. We’ll talk about what it means to work in Higher Ed, how this generation of students is navigating their college search, and we’ll provide proven sales, communication, and closing strategies, tips and techniques that everyone can immediately put into practice. Topics include personalization, getting conversations started, the importance of leading the conversation, asking direct and intentional questions, storytelling, communicating with parents, talking about cost and your school’s value proposition, best practices for emails, letters, phone calls, and text messages, improving your level of responsiveness, organizing your day, and more!
These fast paced, engaging sessions will help your staff better represent your college or university on campus, on the phone, on the road, and online.
During day two we take the time to meet 1-on-1 with each admissions and enrollment marketing staff member and leader, giving them additional personalized training and direction based on their individual needs and experience.
YIELD WORKSHOP
This one-day workshop focuses on a variety of yield and conversion topics that are predetermined after a discussion with leadership.
The morning will be 3-4 hours of group training and discussion, and the afternoon will consist of 1-on-1 meetings with various admissions and enrollment marketing staff members.
Frequent topics for the group training include conversation starters, questions to ask your admitted students, effective communication with parents, how to best utilize emails, phone calls, and text messages, using your data to help prioritize outreach, overcoming objections, storytelling, your admitted student events, and how to make ‘the ask’.
RECRUITING PLUS WORKSHOP PACKAGE
This option includes a one-day modified version of the ‘Student Recruitment Fundamentals’ workshop (usually done in the summer or fall), plus the one-day yield workshop later in the same recruiting cycle.
YEARLONG TRAINING PACKAGE
This option includes a one-day modified version of the ‘Student Recruitment Fundamentals’ workshop (usually done in the summer); a virtual roundtable discussion ahead of fall travel season; a virtual roundtable discussion after fall travel season; a second in-person one-day workshop and 1-on-1 meetings in January related to territory management; the one-day yield workshop (usually done in March or early April); a virtual roundtable discussion post May 1 about melt prevention and communicating with rising senior inquiries; plus a third and final set of 1-on-1 meetings with you and your team where we evaluate the past year.
ADMISSIONS & ATHLETICS WORKSHOP PACKAGE
This can be done as a one-day or two-day workshop. Prior to the training we conduct two unique focus group surveys with your current or incoming first-year students (one with non-athletes, and one with athletes) to get key insights about their college search and decision making processes. The workshop includes a joint training component with your entire admissions and athletic staffs, as well as some separate training for each group led by different members of the Tudor Collegiate Strategies team. If the two-day option is selected, we will also conduct 1-on-1 meetings with various staff members.
WHAT THESE WORKSHOPS WILL HELP YOU DO
Improve your team’s customer service, confidence, and critical thinking
Create more engagement with students and families
Help your admissions counselors manage their territories more effectively
Improve collaboration between departments, and with leadership
Deliver a more student-centered, personalized experience
Check out what some of the schools who have partnered with us have to say.
SCHEDULING YOUR WORKSHOP
Contact us here to talk about pricing, availability, and how we can help you and your team grow.
Colleges and universities typically schedule their training workshop between 2-3 months ahead of time. June through September tends to be our busiest time of year.