By Jeremy Tiers, Director of Admissions Services
Each time I lead a recruiting workshop, the last thing we do together is create a list of action points. I ask the admissions staff to come up with three to five things that either they need to improve on individually or as a team, or things that need further discussion.
One of the most popular action points is coming up with better questions to ask throughout the recruiting cycle.
When a question is worded the right way, students will share all kinds of useful and useable information. They’ll tell you exactly what to do, and what not to do when it comes to things like phone calls, social media, college fairs, and how to recruit this generation.
With that in mind, here are four questions you need to ask rising seniors right now. You can ask these questions during summer visit events, in an email or a letter, or over the phone.
- Where are you at right now in your college search process?
- What’s the one thing about our school that you want to know more about?
- How can I make this process less stressful for you?
- Are you and your family open to talking about financial aid and scholarships with me right now?
Each of those questions will give you important insights into a student’s decision making process, as well as their wants, needs, concerns and fears. Asking them can also help you identify what needs to happen before the student will take the next step in the process with your school.
If you ask one or more of these questions and then aren’t sure where to steer the conversation next, email, call or text me and I’ll give you some quick feedback. I’m here to help.