By Jeremy Tiers, Director of Admissions Services It’s that time of year again. Colleges everywhere are flooding high school seniors with FAFSA messages and reminders. And just like last year, my Inbox has been filling up with questions from admissions and Marcom leaders asking for …
Making Your Financial Aid Conversations Less Confusing
By Jeremy Tiers, Director of Admissions Services In our ongoing survey research, the majority of students continue to list financial aid and specifically the FAFSA as the hardest and most confusing part of the college search process. What concerns me even more is, outside of …
Tips So That You Don’t Sound Too Scripted
By Jeremy Tiers, Director of Admissions Services Last month I wrote an article about the importance of authenticity in your recruiting conversations. It was the one where I referenced the Shawn Mendes concert that my wife and I took our daughter to. If you missed that one, here it …
Dealing With Students Making Irrational and Emotional Decisions
By Jeremy Tiers, Director of Admissions Services It’s a fact - a lot of students make completely illogical decisions during their college search process. Choosing a school (or where you’re going to apply) because of a boyfriend, girlfriend, the climate, the food, being able to play …
Email Subject Line Tips for You
By Jeremy Tiers, Director of Admissions Services Improving email open rates is something that has come up a lot during my conversations with admissions and marketing professionals these last few weeks. Too many counselors (and some admissions leaders) are convincing themselves that …
I’ve Got Your Fall Travel Season Do’s and Don’ts
By Jeremy Tiers, Director of Admissions Services As you might imagine, fall travel season was a popular topic these past few weeks during my 1-on-1 meetings with admissions counselors as part of the training workshops I led. When I talk with brand new counselors it’s a lot of, “I …