By Jeremy Tiers, Director of Admissions Services 1 minute read “A lot of students have been telling me they’re worried about making the wrong decision. How do you feel when you think about picking your college <First Name>?” If you haven’t asked your admitted students that …
Don’t Miss This Important Communication Tip
By Jeremy Tiers, Director of Admissions Services 2 minute read One of the biggest things I’ve talked about over the years is the importance of asking students (as well as parents and family members) direct and intentional questions. This should happen regularly during all stages of the …
Let’s Talk About College Decision-Making Factors
By Jeremy Tiers, Director of Admissions Services 3 minute read During a recent training workshop we were talking about college decision-making factors – what students say is very important and what’s not that important. One of the counselors went on to ask me what will be different for …
If We’re Being Honest…
By Jeremy Tiers, Director of Admissions Services 2 minute read If we’re being honest, colleges and universities should be auditing their enrollment communications plan every single year. And I would also add that one of the primary goals for each message you send should be to create …
Two Super Important Questions They Need Answered
By Jeremy Tiers, Director of Admissions Services 4 minute read Two years ago it was asking about fear, and in 2020 it was the importance of personalization. I really emphasized both of those topics during training workshops, conferences I spoke at, and on Twitter and LinkedIn because they …
Texting Advice Straight From Students
By Jeremy Tiers, Director of Admissions Services 5 minute read Over the past two years, our ongoing survey research with students has revealed that a greater number are becoming comfortable receiving text messages from colleges and universities during their search. Let me give you some …