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Admissions, E-Mail, Text Messaging · August 16, 2022

Tips For Dealing With Short Attention Spans

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read What do you think the average person’s attention span is? Studies show that it has decreased from twelve seconds to eight seconds in the past two decades – that’s one second lower than a goldfish. Our brains just …

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Admissions, Increasing Engagement, Psychology, Sales Basics, Strategy · August 9, 2022

Stop Using These Three Words

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read Considering how hard it is to get and keep another person’s attention these days, it’s important to know which words and phrases to avoid. There are three words in particular that a lot of admissions counselors and …

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Admissions, Parents · August 9, 2022

3 Useful Tips to Engage Your Prospective Parents

By Ethan Penland, Director of Admissions Services 2 minute read Every year, enrollment management teams develop recruitment plans, communication campaigns, and visitor experiences for prospective students. Of course, that is, and should be the top priority. But, what about prospective …

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Admissions, Professional Development · August 2, 2022

When Was The Last Time You Did This?

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read Summer is a popular time for admissions, marketing, and enrollment management professionals to evaluate different processes, events, and results from the past year. During the 1-1 meetings that are part of the …

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Admissions, Effective Questioning · July 26, 2022

Another Recruiting Secret To Share With You

By Jeremy Tiers, Senior Director of Admissions Services  1 minute read “The simple question of how are you feeling has been transformational with the people I lead and the new relationships I’ve built.” That was the text message I received last week from an Assistant Director at a …

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Admissions · July 26, 2022

Key Ways To Win Over Campus Partners For Recruitment

By Ethan Penland, Director of Admissions Services 5 minute read When I started in higher education, I kept hearing the word 'silo.' I remember the first time hearing it, in the hallway of my department’s office, and thinking, “What does a silo have to do with higher education?” For …

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