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Admissions, Psychology, Recruiting Bias · February 14, 2017

Starbucks and the Bias Your Prospect Has Against You

By Jeremy Tiers, Director of Admissions Services Do you like Starbucks? If you’re a frequent reader of my newsletter you know I’m really fond of the coffeehouse chain…in fact, it just so happens that I’m writing this article from my local Starbucks store. I started drinking their coffee in my …

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Admissions, Recruiting Bias · November 17, 2015

Overcoming Your Prospects’ Recruiting Bias

by Jeremy Tiers, Director of Admissions Services If you read last week’s newsletter article on personalization as an enrollment tool, or you’re a regular reader of this newsletter, you know I’m quite fond of Starbucks coffee. I started drinking it in my early 20’s and haven’t looked back. One …

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