By Jeremy Tiers, Senior Director of Admissions Services 3 minute read Let‘s talk about something you probably already know. This generation of prospective students thinks differently than a lot of college admissions and marketing professionals. I’m bringing this up because a …
Stop Saying These Three Words
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Considering how hard it is to get and keep the attention of young people these days it’s important to know which phrases and words to avoid. There are three words in particular that a lot of admissions counselors, …
Watch Out For These Two Things
By Jeremy Tiers, Director of Admissions Services 3 minute read In eight years of studying how students make their college decisions, and how to influence those decisions, we’ve seen two opinions that are becoming harder and harder to change when it comes to a student’s mindset. I’m …
Advice If Students Aren’t Responding
By Jeremy Tiers, Director of Admissions Services 3 minute read One of the biggest questions I’ve been getting from my newsletter community the past few weeks has to do with inquiries and prospects who haven’t responded or taken action despite numerous emails, texts, and phone …
Don’t Forget To Talk About These 4 Things
By Jeremy Tiers, Director of Admissions Services 3 minute read College and universities love to share all kinds of facts and figures when they communicate with prospective students. The problem with that strategy is, facts tell and stories and feelings sell. To be clear, I’m not …
Don’t Miss This Important Communication Tip
By Jeremy Tiers, Director of Admissions Services 2 minute read One of the biggest things I’ve talked about over the years is the importance of asking students (as well as parents and family members) direct and intentional questions. This should happen regularly during all stages of the …