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Admissions, Creative Approaches, Psychology, Strategy · April 29, 2025

Use This One Word More When You Talk To Students

By Jeremy Tiers, Vice President of Admissions Services 1 minute read We both know that words are powerful. Slight tweaks in language can be the difference between a detailed response, a lackluster response, or no response at all. During a recent yield workshop I encouraged a group of admissions …

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Admissions, Conversion and Yield, Decision Time, Effective Questioning, Increasing Engagement, Standing Out, Strategy · February 4, 2025

A Common Problem Especially With Admitted Students

By Jeremy Tiers, Vice President of Admissions Services 2 minute read It’s something that every admissions counselor deals with each year regardless of the type or size of institution they work for. At some point in the college search process, usually in the later stages, a lot of students …

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Admissions, Creative Approaches, Effective Questioning, Strategy · October 15, 2024

Another Communication Strategy You Should Try

By Jeremy Tiers, Vice President of Admissions Services 1 minute read In previous articles I’ve explained that prospective students will talk and share more if you ask better questions – ones that are casual, direct, and narrow. Sometimes though you can ask a great question and students still …

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Admissions, E-Mail, Strategy · September 24, 2024

Strategy For Communicating With Your Inquiries

By Jeremy Tiers, Vice President of Admissions Services 2 minute read Part of territory management involves using data to do proactive, targeted, and personalized outreach each week. During the training workshops we lead, I encourage admissions counselors to always be looking for different ‘micro …

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Admissions, Strategy, Winning Solutions · June 25, 2024

Always Ask Students What They Think About This

By Jeremy Tiers, Vice President of Admissions Services 3 minute read No matter how good you and your colleagues are at storytelling and making a logical case as to why it makes sense for a student to consider or choose your school, there are two opinions that are almost impossible to change when …

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Admissions, Conversion and Yield, Decision Time, Professional Development, Strategy · June 4, 2024

How To Handle Students Who Choose Another School

By Jeremy Tiers, Vice President of Admissions Services  3 minute read Finding out that a student has chosen another college or university can be frustrating, especially if you were feeling like your school was their top choice. Even if you do everything to the best of your ability, you’re still …

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