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Admissions, Creative Approaches, Sales Basics, Strategy, Transparency · October 25, 2022

Things You Can Do To Be More Authentic

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read “Stop making college life seem too perfect. We know it's going to be difficult, so be genuine and true about it, and tell us about challenges and your resources when we need assistance.” “When a college talks too …

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Admissions, E-Mail, Phone Calls, Text Messaging, Transparency · January 21, 2020

Stop Using These Phrases During Phone Calls (and in emails and texts)

By Jeremy Tiers, Director of Admissions Services      Considering how hard it is to get and keep the attention of young people these days, it’s important to know which words and phrases to avoid. Over the past few years I’ve shared many of them with you, but there are two phrases that a …

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Admissions, Transparency · February 11, 2019

They Think Some Aren’t Telling the Truth

By Jeremy Tiers, Director of Admissions Services      Transparency matters more than ever in the 2019 world of college admissions. I say that because I’ve noticed an unfortunate trend over the last two years in our ongoing survey research with students. Many of them think colleges …

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Admissions, Transparency · November 28, 2017

Transparency and More of It!

by Jeremy Tiers, Director of Admissions Services        This past week I had coffee with a friend of mine who started a small business just under a year ago. One of the topics we spent a ton of time discussing was transparency…namely how important it is when trying to build customer loyalty. I …

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