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Admissions, E-Mail, Effective Questioning, Letters, Using Personalization · September 12, 2017

How to Figure Out If All Those New Names Are Really Interested

By Jeremy Tiers, Director of Admissions Services During my travels the past few weeks, two clients posed the same question that’s probably on the mind of a lot of admissions counselors and directors as they comb through a new list of names for this next recruiting cycle: “How do I find out if this …

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Admissions, E-Mail, Letters, Psychology, Sales Basics · June 27, 2017

The Power of ‘3’ When You Recruit Students

By Jeremy Tiers, Director of Admissions Services During my travels this month, I’ve heard from a number of admissions counselors who are trying to figure out how to best connect with today’s teenage prospect. Everyone wants a competitive edge as they begin to build relationships with this next …

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Admissions, E-Mail, Letters · March 21, 2017

Two Student Recruitment Secrets

By Jeremy Tiers, Director of Admissions Services When was the last time you sat down either by yourself, with your admissions colleagues, or with your school’s marketing team and really took a hard look at the recruitment communications that you’re sending out? It’s an important question, and if …

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Admissions, Conversion and Yield, E-Mail, Letters · February 21, 2017

Are You Making This Mistake?

By Jeremy Tiers, Director of Admissions Services A couple of weeks ago I had a Director of Admission reach out to me. She was catching up on a bunch of my newsletter articles and came across one about recruiting communication plans. I came to find out after the fact that she had been worried for a …

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Admissions, E-Mail, Strategy · January 24, 2017

Prospects and Parents Will Open More Of Your Emails If…

by Jeremy Tiers, Director of Admissions Services …You use the right subject line. Think about it. Every time you go to your Inbox, what is it, other than who it’s from that ultimately leads you to open, scroll past or delete (without reading) each email? It’s the subject line. As a quick example, …

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Admissions, E-Mail, Phone Calls, Winning Solutions · January 3, 2017

I Want You to Avoid These Three Words

by Jeremy Tiers, Director of Admissions Services        Words matter. They compel us to do things, and they also bore us to the point where we stop paying attention or listening. Considering how hard it is to get and keep the attention of a 16 to 21 year old these days, it’s important to know …

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