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Admissions, Psychology · December 3, 2019

When In Doubt They’ll Play It Safe Just Like My Daughter

By Jeremy Tiers, Director of Admissions Services      It doesn’t matter where we go, when our family goes out to eat, 99% of the time my daughter (she’s 10) gets one of four things – PB&J, Mac ‘N’ Cheese, a plain hamburger, or plain spaghetti. And just to be clear, it’s got to be blue box …

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Admissions, E-Mail, Letters, Phone Calls, Psychology, Social Media, Text Messaging · October 29, 2019

Are Your Communications Wearing Them Out?

By Jeremy Tiers, Director of Admissions Services      The world we live in is full of choices. We’re all getting marketed to daily from so many different directions that our brains quickly get tired. Add in the growth of social networking apps and the fact that just about everybody’s …

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Admissions, Psychology, Strategy · September 24, 2019

Dealing With Students Making Irrational and Emotional Decisions

By Jeremy Tiers, Director of Admissions Services      It’s a fact - a lot of students make completely illogical decisions during their college search process. Choosing a school (or where you’re going to apply) because of a boyfriend, girlfriend, the climate, the food, being able to play a …

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Admissions, Closing, Conversion and Yield, Psychology · February 26, 2019

Breaking a Tie Between Your School and Others

By Jeremy Tiers, Director of Admissions Services      If everything is pretty much apples to apples, how can you help your undecided admitted students break the tie in your school’s favor? One of the ways that I’ve shared with you before has to do with caring more than your competition. It …

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Admissions, Consistency, Conversion and Yield, Psychology · November 13, 2018

How to Persuade Them Through Small Wins

By Jeremy Tiers, Director of Admissions Services    It’s important to take your time and lead prospective students through the process of understanding all the different reasons why they should want to choose your school over the other colleges on their list. That involves persuasion and …

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Admissions, E-Mail, Letters, Psychology · June 5, 2018

What Are You Doing About This?

By Jeremy Tiers, Director of Admissions Services    You probably know this but it bears repeating – the average attention span is now eight seconds long. To give you context, according to some studies, that’s less than the nine-second attention span of your average goldfish. The 2018 world we …

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