By Jeremy Tiers, Director of Admissions Services 2 minute read In the words of one rising high school senior, “We don't want college search pamphlets, flyers, and emails with a list of majors and every other kind of information on it. We want something shorter and more personalized, if …
A Quick But Super Important Reminder
By Jeremy Tiers, Director of Admissions Services College admissions professionals are, by nature, a process-oriented group. New names come into your CRM, you begin sending them various communications, and you make every effort to secure a campus visit or get them to apply as quickly …
The Incredible Value of THIS
By Jeremy Tiers, Director of Admissions Services According to the Associated Press, attention spans have shrunk by 50% over the past decade. Depending on which publication you read, the average attention span is now between 7 and 9 seconds long. That means prospective students will forget a lot …
How to Use This Winning Strategy in Your Recruiting Messages
by Jeremy Tiers, Director of Admissions Services During a recent discussion about our letter and email creation work that we do with clients, an admissions counselor said the following – “Why do I need to send recruits that many letters and emails after they visit campus? Once they’ve been here …
Repetition And Recruiting
My 5-year old daughter recently learned how to ride her bike without the training wheels. Our message to her was simple – you fall down, you get back up. At times I’m sure we sounded like a broken record. Repeating those words however was key to her success. When it comes to promoting your …