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Admissions, Creative Approaches, Increasing Engagement, Standing Out, Using Personalization · April 8, 2025

Advice To Get Responses From New Inquiries

By Jeremy Tiers, Vice President of Admissions Services 2 minute read Dealing with seniors who got a late start on their college search process is a common scenario each year for admissions teams around the country. Your newer inquiry pool can be broken down into two smaller groups – those who …

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Admissions, Effective Questioning, Improving Customer Service, Using Personalization · January 14, 2025

How To Improve The Responses You Give

By Jeremy Tiers, Vice President of Admissions Services 2 minute read Here’s something important we’ve learned from tracking tens of thousands of admissions interactions over the past 10+ years: A lot of admissions counselors and tour guides are great at answering questions. Many however miss …

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Admissions, Building Trust, Increasing Engagement, Standing Out, Using Personalization · December 3, 2024

Students Are Ghosting You Because

By Jeremy Tiers, Vice President of Admissions Services 2 minute read Over the past couple of weeks I’ve been getting questions from my newsletter community about communicating with unresponsive inquiries – particularly those who visited campus earlier this year. As you might imagine, there are …

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Admissions, Phone Calls, Standing Out, Text Messaging, Using Personalization · November 19, 2024

The Next Big Thing In Recruiting Communication?

By Jeremy Tiers, Vice President of Admissions Services 2 minute read Last week during the session I co-led at the American Marketing Association Symposium for Higher Ed, one of the updated pieces of data I shared is that only 17.9% of students felt like the communications they received from …

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Admissions, Standing Out, Storytelling, Using Personalization · October 29, 2024

Stop Saying The Same Thing

By Jeremy Tiers, Vice President of Admissions Services 2 minute read Does this sound like you? You’re looking for a restaurant recommendation or maybe you’ve recently moved and need a new doctor or dentist. You ask your friends, or you go to Google and do a search. The result? You get like 10 …

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Admissions, Admitted Student Days, E-Mail, Text Messaging, Using Personalization · February 6, 2024

How To Personalize Your Admitted Student Day Messages

By Jeremy Tiers, Senior Director of Admissions Services  2 minute read   After last week’s news of an additional delay when it comes colleges receiving FAFSA information (ISIRs) from the federal government, I received a bunch of emails and texts from enrollment leaders wanting to …

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