By Jeremy Tiers, Vice President of Admissions Services 2 minute read Last week during the session I co-led at the American Marketing Association Symposium for Higher Ed, one of the updated pieces of data I shared is that only 17.9% of students felt like the communications they received from …
Tips To Help You Sound Less Robotic
By Jeremy Tiers, Vice President of Admissions Services 3 minute read Whenever we ask students to give advice about communicating with Gen Z during the college search process, large amounts of quotes similar to these two continue to appear. “We want something that feels personal and sounds like it …
One Word Can Get You This Important Information
By Jeremy Tiers, Senior Director of Admissions Services 1 minute read One of the most common mysteries that Admissions Counselors are looking to solve each spring has to do with decision timelines on the part of their admitted students. As I’ve outlined in previous articles like this one …
Are You Texting Students The Way They Want?
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Texting is a great tool to use in your communication with different groups of prospective students. While most are okay with colleges and universities texting them, just under 22% said they preferred to never receive a …
How To Personalize Your Admitted Student Day Messages
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read After last week’s news of an additional delay when it comes colleges receiving FAFSA information (ISIRs) from the federal government, I received a bunch of emails and texts from enrollment leaders wanting to …
The Right Time To Text Prospective Students
By Jeremy Tiers, Senior Director of Admissions Services 2 minute read Along with email, texting continues to be one of the most popular and frequently used forms of communication by colleges and universities during a student’s search. Part of following best practices and being student-centered …